Nicholas French

Nicholas French hails from a world famous British hairdressing family. Having owned several salons in the UK, his own story is very unique.  He has expanded his interests to working in print, video and even motion pictures.  Additionally, he has traveled the world as a well known guest artist for many years. French is the International Creative Director for SO.CAP. USA Hair Extensions.

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Nicholas French recognizes the development of hair design, which has finally taken its important place in the fashion world.  His shows and presentations are carefully positioned into the market place to a far more discerning audience than ever before, so French now uses a well-sourced international fashion consultant to research fashion trends.  With this intelligence, Nicholas has the advantage of seeing the future fashion trends in advance.  He believes that every country, every state and every city has its own signature of demographic identity.

Nicholas French shows will always have a cross section to cater to the many different standards of salons; may it be redefining the basics, the classics or the avant-garde with a special section of the presentation dedicated to a specific new upcoming commercial trend.

As International Creative Director, French has many short term and long term goals for SO.CAP. USA Hair Extensions. Some of his plans include taking SO.CAP. USA Hair Extensions to the next level at trade shows, press events and special events, developing a strategy to promote the company as the number one hair extension education team in North America, creating a key education team both nationally and internationally, researching and planning new product development while recognizing and utilizing international trends, training and developing show teams and ultimately creating and developing a new fresh image for SO.CAP. USA Hair Extensions.

French is an expert in dynamic haircuts, finished hairstyle designs, hairdressing, long hair fashions, professional hair extensions, runway shows, trade shows, seminars and motivational speaking. He has received notable awards and achievements including three nominations for Southern British Hairdresser of the Year, Matrix Avant Garde Hairdresser of The Year in 1997 and 2001, Matrix Platform Artist of the Year in 1998. Additionally, Nicholas was voted in the ‘Top 75 Educators Of The Century’ by Modern Salon,  nominated for Platform Artist of the Year 2003 by Behindthechair.com, an ABBIES Winner – Best Product Marketing, A 2005 Finalist for the North American Hairstyling Awards for Masters, a 2006 winner of the North American Hairstyling Awards for Avant Garde Hair Design, a 2007 finalist of the North American Hairstyling Awards for Texture, a 2007 finalist for BehindTheChair.com Stylist Choice Award, Platform Artist of the Year, a 2008 winner for the North American Hairstyling Awards for Avant Garde Hair Design, a 2008 finalist for the North American Hairstyling Awards for Texture and a 2008 finalist for the North American Hairstyling Awards for Editorial.

French now resides in the USA.  His exploits have extended to designing the runway hair for such designers as Emanuel Ungaro, Eres, Luca Luca, Alpana Bawa, Guess Jeans, Levi, Dollhouse, Mavi, and Betsy Johnson.